The Art of Pashmina at Kepra
At Kepra, our mission is to celebrate and revive the timeless art of Kashmiri Pashmina. Each creation is a journey woven with luxury, tradition, and sustainability. From partnering with the Government of India to empowering local artisans, we uphold our legacy with GI Certified authenticity and global ethical standards. Our exquisite handwoven masterpieces—ranging from rare artisan shawls to elegant classics—champion sophistication and responsible luxury.
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MENS PASHMINA COLLECTION

kepra
Official Pashmina Authentication Guide
From Kepra's 81+ years in Kashmir: The only guide backed by Government of India and G20 Summit expertise. 7 proven tests to verify authentic Pashmina before you buy

100% authentic Pashmina shawls
Kepra's handcrafted Pashmina shawls, woven on traditional wooden looms, are what we proudly offer to the world. Available in a variety of styles, from vibrant colors to exquisite hand embroidery, these authentic Kashmiri Pashmina shawls have captivated everyone—from British and French aristocrats to Hollywood celebrities. Each handmade piece is cruelty-free, ethically traded, and sustainably produced, ensuring both luxury and responsibility in every weave.
Pashmina Plain & Stripes shawls
Reversible pashmina shawls
View allpashmina kani shawls Collections
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pashmina hashidaar collection
View allPure Pashmina Shawl Online at kepra 81+ yrs. Legacy
kepra. in is a luxury brand specialising in handmade pure cashmere shawls, crafted by skilled artisans from Kashmir. Kepra.in is recognised for its sophisticated and refined products, certified by the Government of India, and Department of Handicrafts Jammu & Kashmir and certified by Craft Development Institute Srinagar and serves as a gifting partner for Pashmina to the Government .
Treasured Occasions
Kepra.in is honored to be the official gifting partner for the most esteemed events hosted by the Government of India. Our exquisite Pashmina shawls were presented to the distinguished members of the G20 Summit held at Srinagar’s Nishat Garden. Kepra’s CEO, Mr. Shahid Ahmad Shah, was invited to this prestigious event, reflecting the brand’s recognition and commitment to craftsmanship on the global stage.
Our Artisans
Being born and brought up in Kashmir, I grew up surrounded by the rhythm of weaving and the soft murmur of artisans discussing colors, patterns, and textures. Every day, I would see them visiting our karkhana — some carrying freshly finished shawls, their threads shimmering in the light, and others bringing small samples of color combinations, waiting for my father’s approval with quiet pride. These artisans are not just craftsmen; they are storytellers of Kashmir’s soul. Through their skilled hands, generations of artistry come alive — each weave a reflection of patience, devotion, and beauty. At Kepra, we honor their spirit by creating a bridge between tradition and the modern world, where every Pashmina remains a symbol of love, heritage, and timeless human connection. Read more...
Artisan weaving Kani Shawl at our kashmir loom – The Art of Kashmiri Mastery
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At Kepra, we bring you Authentic Kashmiri Pashmina Shawls, handwoven by Kashmiri artisans using age-old traditions of traditional Pashmina weaving. Each piece is crafted from Pure Cashmere Pashmina, proudly carrying the GI Certified Pashmina mark by the Government of India. Our shawls embody sustainable luxury, with hand embroidered Pashmina shawls that celebrate timeless elegance. With a legacy of over 81 years, Kepra supports the empowerment of women artisans and ensures ethically sourced Pashmina for connoisseurs of true luxury
- Luxury with Ethics – Kepra emphasizes authenticity, ethical sourcing, and sustainable practices in every Pashmina.
- Heritage Brand Since 1944 – Preserving Kashmir’s Pashmina legacy for over 81 years.
- Trusted by the Indian Government – Official gifting partner at the G20 Summit in Srinagar.
Recognized Globally – Featured in Vogue, Hindustan Times, and Times of India.
Certified Authenticity – GI Certified by the Craft Development Institute, registered with J&K Handicraft Department and Kashmir Industrial Cooperatives Society.
Corporate Gifting Partner – Trusted by Guardian Insurance India (Gurugram) and ONGC (Delhi).
Product Range – Scarves, Pashmina Stoles, Pashmina Shawls, and custom-made shawls on demand.
Design Philosophy – Fusion of modern designs with traditional Kashmiri weaving.
Global Access – Worldwide free shipping with multi-currency shopping options.
Customer-Friendly – Transparent refund policy and direct collaboration with Kashmiri artisans.
Authenticity Guaranteed – Manufacturer of high-quality, pure Pashmina, not resellers.
Physical Presence – Heritage store in Srinagar, Kashmir, India.