Kepra.in: Luxury Cashmere Shawls & Kashmir’s Pashmina Legacy

Kepra.in is a luxury brand specializing in handmade, pure Cashmere Pashmina shawls, crafted by skilled Kashmiri artisans. Dedicated to reviving the endangered art of Pashmina, Kepra ensures ethical practices, global sustainability, and authenticity in every creation. All products are certified by the Government of India, Department of Handicrafts Jammu & Kashmir, and the Craft Development Institute Srinagar, and Kepra.in is an official gifting partner for state and national dignitaries.

Preserving Kashmir’s Pashmina Heritage Since 1962

A Legacy Woven Over Three Generations

Founded in 1962 by the Shah family, Kepra.in is now a third-generation house dedicated to Kashmir’s textile heritage. Shahid Shah, our founder, inherited this legacy from his grandfather, Late Haji Mohd Amin Shah, who partnered with Ladakhi nomad goat herders to source Cashmere, and his father, who nurtured ties with Srinagar’s master weavers. Kepra.in now bridges these worlds, crafting 100% pure Pashmina shawls using centuries-old methods.

The Journey: From Ladakh’s Nomads to Kashmiri Artisans

Each Kepra.in shawl starts as raw fleece from Changthangi goats, hand-combed in spring, then travels from Ladakh to Srinagar. Here, women cooperatives and master artisans wash, spin, and weave the fine yarn using heritage Sozni embroidery and Kani weaving. These are not just shawls, but heirlooms passed lovingly from generation to generation.

Our Promise: 100% Pure, CDI-Certified Pashmina

Certifications That Matter

CDI Certification & Jammu & Kashmir Handicraft Department Registration
No synthetic blends—only authentic Pashmina
Ethical wages for Ladakhi herders & Kashmiri artisans
Zero-waste production, natural dyes, cruelty-free wool
Artisanal Sozni and rare Kani designs

How to Spot a Genuine Pashmina

Burn Test: Pure Pashmina burns to ash; synthetics melt
Texture: Feather-light softness with a fluid drape
Certification: Every shawl includes a CDI-authenticated label

Empowering Artisans, Enriching Heritage

Supporting 7,000+ artisans with fair wages (3x market rates)
Profit-sharing and women’s spinning cooperatives
Carbon-neutral shipping to 50+ countries
Zero-waste, eco-friendly packaging

Visit Our Srinagar Store: Where Tradition Meets Trust

Unlike online-only brands, Kepra.in invites you to experience our flagship store in Srinagar.
Address: #10 Nishat Shopping Complex, Opp. Nishat Garden, Srinagar, Kashmir 191121

Touch and feel luxurious Pashmina shawls in person
Watch artisans hand-weave shawls with 500-year-old techniques
Verify certifications and trace every shawl’s journey from Ladakh to loom

Why Choose Kepra.in?

60+ Years of Expertise: Awarded by J&K Handicraft Department
Transparency: Meet the artisans behind your shawl
Sustainability: Plant-based dyes & recyclable packaging
Design Philosophy: Heritage reimagined—classic Jamawar, minimalist stoles, and rare Kani weave shawls

A Gift of Legacy

A Kepra.in shawl is more than a luxury accessory; it’s a cherished heirloom trusted by royalty and modern connoisseurs alike. By choosing Kepra.in, you invest in heritage, artistry, and the future of Kashmiri craftsmanship.

Our Commitment to Traditional Craftsmanship

Kepra.in was founded to uplift Kashmir’s artisans, who for generations brought Pashmina weaving to life but face modern struggles. By offering only authentic, GI-certified handmade shawls, we fight the spread of machine-made counterfeits and safeguard centuries-old traditions.

Each purchase from Kepra.in helps sustain real artisans, preserve Kashmir’s culture, and deliver true luxury direct to your hands.

Explore Our Collections

Discover our collection of 900+ designer handmade Kashmiri Pashmina shawls, available online and at our Srinagar store. Every purchase supports artisan families and the soul of Kashmir.