About Kepra.in: Certified Authentic Pashmina Products Preserving Kashmir’s Pashmina Legacy Since 1944
About Kepra: Kashmir's Premier Pashmina Heritage Since 1944
India's Most Trusted Authentic Kashmiri Pashmina Manufacturer
In an industry flooded with synthetic imitations and mass-produced alternatives, Kepra stands as India's beacon of authentic Kashmir pashmina craftsmanship. Since 1944, across three generations of the Shah family, we have preserved the sacred art of pure Changthangi wool weaving while competing directly with major brands - but with superior authenticity, transparent pricing, and unmatched heritage credentials.
Unlike online-only retailers, Kepra operates both digitally and through our flagship heritage store in Srinagar's Nishat Shopping Complex, where customers can witness master artisans demonstrate 500-year-old techniques. Our GI certification, CDI registration, and J&K Handicraft Department recognition position us as the government's trusted partner for official diplomatic gifting, setting us apart from competitors who lack such prestigious endorsements.
Four Generations of Unbroken Kashmiri Legacy
Our story began in 1944, though its roots reach even earlier — to our great-grandfather, Molana Hazrat Ahmad Shah Sahib, a spiritual visionary and a master of Sozni embroidery. He was not merely a businessman but a teacher and artisan who dedicated his life to preserving the art of Kashmiri craftsmanship, passing his knowledge to others with devotion and purpose.
His legacy was carried forward by our grandfather, Late Haji Mohammad Amin Shah, and then by my mentor and father, Mohammad Yaseen Shah. Today, I, Shahid Ahmad Shah, proudly bring this 81-year heritage online through Kepra, continuing our family's timeless tradition.
Our family established direct relationships with Ladakhi nomadic goat herders living at altitudes above 14,000 feet, ensuring access to the world's finest Changthangi Cashmere wool. These partnerships, strengthened over generations, formed the backbone of what has become one of Kashmir's most respected Pashmina houses.
Today, I continue this multigenerational journey — bridging ancient craftsmanship with modern commerce, while upholding the same ethical standards, purity, and quality commitment that defined our founders. Unlike newer brands or middlemen-driven ventures, Kepra's direct relationships with herders and artisans guarantee authentic sourcing, fair compensation, and uncompromising authenticity — keeping the soul of Kashmiri Pashmina alive.
Why Global Customers Choose Kepra Over Competitors
Authentic Heritage Advantages
- 81+ years Kashmir craftsmanship legacy (since 1944)
- Physical heritage store in Srinagar for verification
- Direct relationships with 7,000+ master artisans
- Three-generation family business authenticity
- Government diplomatic gifting partnership
Competitive Market Position
- 30-40% lower pricing vs pashmina.com quality match
- GI + CDI + J&K certifications (triple authenticated)
- Worldwide free shipping to 50+ countries
- Lifetime authenticity guarantees with documentation
- Featured in Vogue, Hindustan Times, Times of India
From Ladakh's Peaks to Global Luxury Markets
Every Kepra pashmina begins its journey with Changthangi goats living at extreme altitudes in Ladakh, where temperatures plunge to -40°C. Our hereditary partnerships with nomadic herders ensure ethical harvesting of the precious undercoat during spring molting, yielding only 150-200 grams per goat annually - making authentic pashmina among the world's rarest natural fibers.
The raw fleece travels to our women's spinning cooperatives in Srinagar, where traditional wooden wheels transform the 12-15 micron fibers into gossamer yarn. Master weavers then employ heritage techniques including Sozni embroidery, Kani weaving, and Dorukha double-sided craftsmanship, creating pieces that require 2-24 months to complete versus days for machine-made alternatives.
Government Recognition and Market Leadership
Kepra's authenticity credentials far exceed industry standards and competitor offerings. Our comprehensive certifications include GI (Geographical Indication) certification from Government of India, CDI registration from Craft Development Institute Srinagar, and official J&K Handicraft Department recognition - a triple authentication that no other brand in the market can match.
Visit Our Heritage Store in Kashmir
Address: #10 Nishat Shopping Complex, Opp. Nishat Garden, Srinagar, Kashmir 191121
- ✓ Touch and feel authentic pashmina before purchasing
- ✓ Watch master artisans demonstrate traditional techniques
- ✓ Verify certifications and trace shawl journeys from source
- ✓ Meet the Shah family and learn our heritage story
Ethical Leadership in Artisan Empowerment
While competitors focus on profit maximization, Kepra prioritizes artisan welfare and cultural preservation. We provide wages 3x above market rates, operate profit-sharing programs, support women's cooperatives, and maintain zero-waste production using natural dyes and cruelty-free harvesting methods. Our carbon-neutral shipping and eco-friendly packaging demonstrate environmental responsibility unmatched in the industry.
Comprehensive Collection Excellence
Kepra's 900+ designer collection surpasses competitors in both breadth and authenticity. Our offerings include rare Kani weaves, intricate Sozni embroidery (Jama, Jaldaar, Hashidaar styles), solid colors, reversible shawls, antique reproductions, men's collections, and custom corporate gifting solutions - all maintaining the same rigorous quality standards and artisan craftsmanship.
Frequently Asked Questions About Kepra
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