About Kepra.in: Certified Authentic Pashmina Products Preserving Kashmir’s Pashmina Legacy Since 1962

About Kepra: Kashmir's Premier Pashmina Heritage Since 1962

India's Most Trusted Authentic Kashmiri Pashmina Manufacturer

In an industry flooded with synthetic imitations and mass-produced alternatives, Kepra stands as India's beacon of authentic Kashmir pashmina craftsmanship. Since 1962, across three generations of the Shah family, we have preserved the sacred art of pure Changthangi wool weaving while competing directly with major brands - but with superior authenticity, transparent pricing, and unmatched heritage credentials.

Unlike online-only retailers, Kepra operates both digitally and through our flagship heritage store in Srinagar's Nishat Shopping Complex, where customers can witness master artisans demonstrate 500-year-old techniques. Our GI certification, CDI registration, and J&K Handicraft Department recognition position us as the government's trusted partner for official diplomatic gifting, setting us apart from competitors who lack such prestigious endorsements.

Three Generations of Unbroken Kashmir Legacy

Our story began in 1962 when Late Haji Mohd Amin Shah, grandfather of current owner Shahid Shah, established direct relationships with Ladakhi nomad goat herders at 14,000+ feet altitude. This pioneering approach ensured access to the world's finest Changthangi wool, while his son nurtured partnerships with Srinagar's master weavers, creating the foundation for what would become Kashmir's most respected pashmina house.

Today, Shahid Shah continues this 60+ year tradition, bridging ancient craftsmanship with modern commerce while maintaining the ethical standards and quality commitment that distinguished our founders. Unlike competitors who entered the market recently or operate through middlemen, Kepra's multigenerational relationships ensure authentic sourcing and fair artisan compensation.

Why Global Customers Choose Kepra Over Competitors

From Ladakh's Peaks to Global Luxury Markets

Every Kepra pashmina begins its journey with Changthangi goats living at extreme altitudes in Ladakh, where temperatures plunge to -40°C. Our hereditary partnerships with nomadic herders ensure ethical harvesting of the precious undercoat during spring molting, yielding only 150-200 grams per goat annually - making authentic pashmina among the world's rarest natural fibers.

The raw fleece travels to our women's spinning cooperatives in Srinagar, where traditional wooden wheels transform the 12-15 micron fibers into gossamer yarn. Master weavers then employ heritage techniques including Sozni embroidery, Kani weaving, and Dorukha double-sided craftsmanship, creating pieces that require 2-24 months to complete versus days for machine-made alternatives.

Government Recognition and Market Leadership

Kepra's authenticity credentials far exceed industry standards and competitor offerings. Our comprehensive certifications include GI (Geographical Indication) certification from Government of India, CDI registration from Craft Development Institute Srinagar, and official J&K Handicraft Department recognition - a triple authentication that no other brand in the market can match.

Ethical Leadership in Artisan Empowerment

While competitors focus on profit maximization, Kepra prioritizes artisan welfare and cultural preservation. We provide wages 3x above market rates, operate profit-sharing programs, support women's cooperatives, and maintain zero-waste production using natural dyes and cruelty-free harvesting methods. Our carbon-neutral shipping and eco-friendly packaging demonstrate environmental responsibility unmatched in the industry.

Comprehensive Collection Excellence

Kepra's 900+ designer collection surpasses competitors in both breadth and authenticity. Our offerings include rare Kani weaves, intricate Sozni embroidery (Jama, Jaldaar, Hashidaar styles), solid colors, reversible shawls, antique reproductions, men's collections, and custom corporate gifting solutions - all maintaining the same rigorous quality standards and artisan craftsmanship.