This gorgeous Light Purple Blue Pashmina Shawl, which has the renowned Sozni Embroidery in an intricate Jaldaar pattern, is the result of passion and dedication. The adorable Sozni threads that stretch across the fabric's surface and create symmetrical floral vine designs are a lovely complement to the delicate Pashmina threads, giving the item a magnificent and one-of-a-kind appearance. A collection of this elegant shawl is essential for any fashion enthusiast.
All orders ship within 24 business hours.
Pickup available Monday to Friday by appointment only.
KEPRA is the only Kashmiri brand that manufactures Pashmina shawls,
.GI Certified Pashmina – verified origin and purity. Registered with Jammu & Kashmir Handicrafts Department. Recognized by Craft Development Institute (CDI), Srinagar. Cooperative Society Registered – supporting Kashmiri artisans. Founded in 1962 by the Shah family – over 60 years of heritage and expertise. Third-generation legacy – preserving centuries-old Pashmina weaving techniques. Handmade in Kashmir using traditional weaving & embroidery (Sozni embroidery, Kani weave). Raw wool sourced from Changthangi goats in Ladakh – ultra-soft undercoat (12–14 microns). Women artisan spinning cooperatives – empowering women artisans. Direct-from-Kashmir production – no middlemen, ensuring authenticity. 100% Pure Pashmina, no synthetic blends – eco-friendly, zero-waste practices. Plant-based dyes and recyclable packaging – aligned with global sustainability goals. Ethical wages & profit-sharing for artisans – 3x higher than market rates. Handcrafted heirlooms – luxury, heirloom-quality shawls. Physical store in Srinagar – customers can touch, feel, and verify authenticity. Traceable products – shawls can be traced from Ladakh to loom. Sophisticated, refined designs – Classic Jamawar, modern minimalist stoles, limited edition Kani weave shawls. Preserving Kashmir’s Pashmina heritage and supporting artisans – protecting centuries-old craft from counterfeit products.