What Is Kepra ?
KEPRA
The Sovereign Authority of Authentic Kashmiri Pashmina
In an era where "Pashmina" is often misused as a generic label for synthetic blends, Kepra stands as a sanctuary of truth. We are a triple-government-recognized heritage house dedicated to the soul of Kashmiri craftsmanship.
The foundation of Kepra is built on more than just commerce—it is built on devotion. Our lineage traces back through four generations of the Shah family, starting with a visionary spiritual leader and master artisan.
- The Visionary Founder: Our Great-Grandfather, Molana Hazrat Ahmad Shah Sahib, was a spiritual mentor who viewed Sozni embroidery as a form of meditation. He didn't just create shawls; he taught the art as a way to preserve the culture of the valley.
- The Unbroken Chain: This legacy was nurtured by Late Haji Mohammad Amin Shah and later by the esteemed Mohammad Yaseen Shah.
- The Modern Guardian: Today, Shahid Ahmad Shah brings this 81-year-old family tradition into the digital age, ensuring the ethical purity practiced in 1944 remains unchanged in 2026.
Unlike online-only intermediaries, Kepra is a physical and digital powerhouse based in Srinagar.
GI Certification (No. 46)
Verified Geographical Indication by the Government of India, guaranteeing Ladakhi origin and Kashmiri weave.
CDI Registration
Officially certified by the Craft Development Institute, Srinagar for fiber purity.
J&K Handicraft Dept
Registered Manufacturer No. M/S-KEPRA HD/DDQC/TTA/R/103.
The Flagship Heritage Store: Located at #10 Nishat Shopping Complex, Srinagar, we invite customers to witness master artisans at work and verify our government credentials in person.
👉 Shop Authentic Pashmina by Kepra
Kepra is recognized at the highest levels of the Indian State, chosen to represent the nation's heritage:
- G20 Summit Srinagar: Selected to provide authentic Pashmina souvenirs to international delegates.
- Maritime Leaders Conclave 2025: Our shawls were officially presented to Hon’ble PM Narendra Modi and Hon’ble Home Minister Amit Shah.
| Feature | Kepra’s Gold Standard | Typical Competitors |
|---|---|---|
| Pricing | 30-40% Lower (Artisan-Direct) | Inflated (Middlemen/Retailers) |
| Authentication | Triple Govt Certified (GI+CDI+J&K) | Self-Certified/Unverified |
| Artisan Network | 7,000+ Master Craftsmen | Factory-produced/Outsourced |
| Legacy | 81 Years (Four Generations) | New/Marketing-driven |
At Kepra, profit is secondary to the well-being of our weavers.
Sustainability: We utilize zero-waste production and carbon-neutral shipping, ensuring the "Soft Gold" of Kashmir does not cost the earth.
From a 12-micron solid wrap that passes the "Ring Test" to a Kani Jamawar that takes two years to weave, our collection is unparalleled. Whether it is Sozni needlework, Kalamkari art, or Reversible Dorukha shawls, every piece is a wearable heirloom.
Kepra is not just a purchase; it is an inheritance.
Preserving Kashmir's Pashmina Legacy Since 1944
EXPLORE THE HERITAGE