Pashmina Directly from the Manufacturer in Srinagar
Buy Original Pashmina Directly from the Manufacturer in Srinagar
You are in the home of Pashmina. Why buy from a reseller or a tourist shop when you can buy directly from the government-certified manufacturer? Kepra – the only online store that is also a J&K Govt registered handicraft manufacturer – welcomes you to shop local, pick up in person, or get free delivery anywhere in Srinagar.
"I have walked through Lal Chowk, Polo View, and the hotel emporiums. Every second shop claims 'direct from the weaver'. But without a government manufacturer certificate, they are just resellers. Kepra is the real source – we spin, we weave, we certify. Come see for yourself."
You Are in the Valley of Pashmina – Don’t Pay Reseller Prices
Every year, thousands of tourists visit Srinagar and buy "Kashmiri Pashmina" from shops in Lal Chowk, Residency Road, or hotel gift shops. Most of those shawls are wool blends or even acrylic – sold at inflated "tourist prices". Even genuine ones carry a 200–300% mark‑up because those shops buy from manufacturers like Kepra and resell. Why pay that premium? Come directly to the source.
How to Identify Real Pashmina vs Reseller Fakes – A Local’s Guide
Most shawls sold in Srinagar’s popular markets are not pure Pashmina. They are often “Pashmina wool” blends (less than 30% Pashmina) or even pure viscose. Here is how you tell – and why buying from a certified manufacturer is the only guarantee.
Pro tip for visitors: If a shopkeeper drops the price from ₹25,000 to ₹5,000 after bargaining, it is not Pashmina. Genuine Pashmina has a fixed manufacturer cost – no one can discount 80%.
Triple GI Certification + Manufacturer Registration – India’s Highest Standard
Kepra is the only online store that is also a J&K Government handicraft manufacturer. Our registration number proves we are the source. No reseller can show you this.
Why Locals & Tourists Choose Kepra – Not Resellers
What Real Pashmina Costs – No Tourist Mark-up
These are our direct prices. Compare with what resellers in Srinagar charge (typically 2–3x higher for the same shawl).
| Shawl Type | Manufacturer Price (INR) | Labour | Typical Reseller Price in Srinagar |
|---|---|---|---|
| Plain Handwoven Classic
|
₹12,000 – ₹35,000 | 7–10 days | ₹25,000 – ₹80,000 |
| Sozni Embroidered Most Popular
|
₹35,000 – ₹1,50,000 | 2–8 weeks | ₹80,000 – ₹3,00,000 |
| Kani Tapestry Woven Collector's Piece
|
₹60,000 – ₹3,00,000 | 3–14 months | ₹1,50,000 – ₹6,00,000 |
| Bridal Heavy Embroidery Ultimate
|
₹1,50,000+ | 100–300+ days | ₹4,00,000+ |
* You save 50–60% by buying directly from Kepra. We welcome local pickup – call or WhatsApp before visiting.
Questions from Srinagar Buyers & Visitors
-
Yes. We welcome serious buyers by appointment. Please contact us via phone or WhatsApp (+91 XXX XXX XXXX) to schedule a visit. You can see the looms, meet the artisans, and verify authenticity before buying. We are located in the Zainakote area of Srinagar.
-
Because it is not pure Pashmina. Most are wool‑viscose blends or pure acrylic. A real Pashmina shawl costs at least ₹12,000 in raw material plus labour. If a shopkeeper drops from ₹25,000 to ₹5,000, they are still making a profit – meaning the product cost is under ₹2,000. That is impossible for genuine fibre. Only buy from a government‑certified manufacturer like Kepra.
-
Absolutely. Free next‑day delivery anywhere in Srinagar city (Rajbagh, Dal Lake, Nishat, Hazratbal, Lal Chowk, etc.). You can also pick up from our unit – just place an order online and select "local pickup". Cash on delivery is available for local orders.
-
Many shops claim to be manufacturers but are actually resellers. Kepra holds the official J&K Government handicraft manufacturer certificate (registration number M/S-KEPRA HD/DDQC/TTA/R/103). We are also GI‑certified for Pashmina (46), Sozni (48), and Kani (51). We are the only online store with this status – and one of the few in Srinagar that sells direct to consumers without a middleman.
-
Yes. Every shawl comes with a GI certificate in English (Government of India format) plus our manufacturer registration card. The QR code works on any smartphone. We can also provide a local receipt in Urdu or Hindi on request.
Visit Us or Order Online – Same Manufacturer Price
You don’t need to bargain. You don’t need to worry about fakes. Kepra is the government‑certified manufacturer – what you see is what you get. Local pickup, free delivery, or ship to any city in India. Stop paying reseller mark‑ups.
🏔️ Kepra – Government Registered Manufacturer | Heritage 10, nishat shopping complex opposite nishat market , Srinagar, J&K – 191121
📞 +91 8800688554 | ✉️ care@kepra.in | 🕘 Mon–Sat 10:00 – 18:00 (Appointment recommended)
