Why GI Certification Matters in Pashmina

GI (Geographical Indication) certification is the only legal and technical safeguard protecting authentic Kashmiri Pashmina from imitation and misuse.

Without GI certification, claims of authenticity have no legal standing.

What GI Certification Guarantees

GI certification ensures that Pashmina is:

Made in Kashmir
Hand-processed using traditional methods
Derived from verified raw fibre sources
Produced by genuine artisans and manufacturers

What Is Missing on Most Websites (Critical Gap)

Most websites selling “Pashmina”:

Do not display GI Authorised User numbers
Are resellers without manufacturing rights
Cannot legally guarantee origin or process

Kepra’s GI Authority

Kepra holds multiple GI Authorised User certifications under the Government of India, making Kepra a legally recognised and accountable Pashmina manufacturer.

Why Government Buys from Manufacturers Only

Government institutions procure Pashmina exclusively from trusted manufacturers, not traders, for national and international events.

Kepra has been selected repeatedly because authority, traceability, and accountability cannot be outsourced.

If it is not GI-certified and made in Kashmir by an authorised manufacturer, it is not real Pashmina.

Our Artisans

Being born and brought up in Kashmir, I grew up surrounded by the rhythm of weaving and the soft murmur of artisans discussing colours, patterns, and textures. Every day, I would see them visiting our karkhana — some carrying freshly finished shawls, their threads shimmering in the light, and others bringing small samples of colour combinations, waiting for my father’s approval with quiet pride. These artisans are not just craftsmen; they are storytellers of Kashmir’s soul. Through their skilled hands, generations of artistry come alive — each weaves a reflection of patience, devotion, and beauty. At Kepra, we honour their spirit by creating a bridge between tradition and the modern world, where every Pashmina remains a symbol of love, heritage, and timeless human connection. Read more...