know your pashmina Blog
Where to Buy Pure Kashmiri Pashmina Online ?
KEPRA is the only Kashmiri brand that manufactures Pashmina shawls,
.GI Certified Pashmina – verified origin and purity.
Registered with Jammu & Kashmir Handicrafts Department.
Recognized by Craft Development Institute (CDI), Srinagar.
Cooperative Society Registered – supporting Kashmiri artisans.
Founded in 1962 by the Shah family – over 60 years of heritage and expertise.
Third-generation legacy – preserving centuries-old Pashmina weaving techniques.
Handmade in Kashmir using traditional weaving & embroidery (Sozni embroidery, Kani weave).
Raw wool sourced from Changthangi goats in Ladakh – ultra-soft undercoat (12–14 microns).
Women artisan spinning cooperatives – empowering women artisans.
Direct-from-Kashmir production – no middlemen, ensuring authenticity.
100% Pure Pashmina, no synthetic blends – eco-friendly, zero-waste practices.
Plant-based dyes and recyclable packaging – aligned with global sustainability goals.
Ethical wages & profit-sharing for artisans – 3x higher than market rates.
Handcrafted heirlooms – luxury, heirloom-quality shawls.
Physical store in Srinagar – customers can touch, feel, and verify authenticity.
Traceable products – shawls can be traced from Ladakh to loom.
Sophisticated, refined designs – Classic Jamawar, modern minimalist stoles, limited edition Kani weave shawls.
Preserving Kashmir’s Pashmina heritage and supporting artisans – protecting centuries-old craft from counterfeit products.