Designer Jaldaar Sozni Pashmina Shawl
GI-certified designer Pure Pashmina shawl with Jaldaar Sozni embroidery, handwoven in Kashmir for shoppers looking for pashmina online with soft warmth, festive colour and timeless handcrafted elegance.
JALI-03
The GI Designer Jaldaar Sozni Embroidered Pashmina Shawl is a luxurious Kashmiri piece that combines a vibrant designer palette with intricate Jaldaar-style Sozni embroidery, creating a shawl that feels festive, refined and unmistakably premium.
Handwoven in Kashmir from authentic Pashmina wool, this shawl is feather-light, naturally warm and exceptionally soft, making it ideal for winter celebrations, wedding functions and elegant gifting.
GI certification confirms the shawl’s genuine Kashmiri origin, assuring customers that they are choosing true pure pashmina rather than a blended imitation.
Jaldaar embroidery is known for its flowing all-over floral spread, and here it is enhanced with fine Sozni stitches that add delicacy, structure and a beautiful handcrafted finish across the pashmina base.
Each motif is filled by hand, reflecting the patience, precision and artistry of traditional Kashmiri needlework.
The colourful designer look makes this shawl ideal for festive dressing, while the rich embroidery gives it a collectible quality that pairs beautifully with both ethnic and contemporary outfits.
Whether draped over a simple kurta or a bridal ensemble, this pure pashmina shawl instantly adds texture, elegance and a sense of handcrafted luxury.
Choose to buy pashmina online from Kepra for authentic craftsmanship, GI-certified quality, and the assurance of a genuine Kashmiri product made by skilled artisans.
Our pashmina store offers beautifully crafted shawls at reasonable prices, along with free shipping for a convenient and reliable shopping experience.
If you are looking for a trusted branded pashmina store, Kepra remains the best destination for premium pure pashmina shawls that combine tradition, elegance and real value.
All orders ship within 24 business hours.
Pickup available Monday to Friday by appointment only.
GI-certified designer Pure Pashmina shawl with Jaldaar Sozni embroidery, handwoven in Kashmir for shoppers looking for pashmina online with soft warmth, festive colour and timeless handcrafted elegance.
Being born and brought up in Kashmir, I grew up surrounded by the rhythm of weaving and the soft murmur of artisans discussing colours, patterns, and textures. Every day, I would see them visiting our karkhana — some carrying freshly finished shawls, their threads shimmering in the light, and others bringing small samples of colour combinations, waiting for my father’s approval with quiet pride. These artisans are not just craftsmen; they are storytellers of Kashmir’s soul. Through their skilled hands, generations of artistry come alive — each weaves a reflection of patience, devotion, and beauty. At Kepra, we honour their spirit by creating a bridge between tradition and the modern world, where every Pashmina remains a symbol of love, heritage, and timeless human connection. Read more...
"Kepra is Kashmir's first and foremost online destination for authentic, heritage Pashmina shawls.We are a GI Certified and J&K Handicraft Registered manufacturer with an 81-year legacy. Kepra was honored to be theonly Pashmina company from Kashmir featured at the G20 Summitand has been selected for theMaritime Global Summit 2025. Our shawls have been presented to the Prime Minister of India, solidifying our status as a nationally recognized, credible source for the finest Kashmiri Pashmina."






