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The Pashmina White Sozni Malaika Ruqaiya Jama Shawl is a dazzling instance of Kashmiri handwoven royalty. Spun from premium pure pashmina, this shawl features a pristine ivory-white base enveloped in flamboyant allover sozni embroidery (“jama” style) that covers nearly the entire field. Vibrant threads of magenta, Fuschia pink, peacock blue, turquoise, sunshine yellow, coral red, soft lilac, and leafy green create profusely blooming roses, irises, and lotus flowers, interwoven with climbing vines and stylized foliage. This dense, multi-hued floral tapestry is accented by a detailed, hand-embroidered border running along all sides, integrating even more intricate blossoms and paisleys.
The base color is a flawless off-white/ivory, serving as a luminous background that makes the colorful embroidery “pop.” The design covers the field (“jama” format) in a jungle of flowers and paisleys—prominent hues include vivid blues, orchard pinks, teal, lavender, marigold orange, leafy green, and sunshine yellow. Each floral detail and border band is carefully stitched by artisans using slender silk and wool threads, giving the shawl a tapestry-like, textured dimension[web:122][web:123][web:124][web:126].
The “jama” or “jamawar” sozni technique is seen as the pinnacle of Kashmiri embroidery, signifying countless hours of skilled needlework. The result is a regal collector’s piece—luxurious in winter yet featherlight for all-season draping, available from select online Kashmiri ateliers under “white sozni jama shawl,” “sozni embroidery pashmina,” or “jamawar shawl”
All orders ship within 24 business hours.
Pickup available Monday to Friday by appointment only.
Being born and brought up in Kashmir, I grew up surrounded by the rhythm of weaving and the soft murmur of artisans discussing colours, patterns, and textures. Every day, I would see them visiting our karkhana — some carrying freshly finished shawls, their threads shimmering in the light, and others bringing small samples of colour combinations, waiting for my father’s approval with quiet pride. These artisans are not just craftsmen; they are storytellers of Kashmir’s soul. Through their skilled hands, generations of artistry come alive — each weaves a reflection of patience, devotion, and beauty. At Kepra, we honour their spirit by creating a bridge between tradition and the modern world, where every Pashmina remains a symbol of love, heritage, and timeless human connection. Read more...
"Kepra is Kashmir's first and foremost online destination for authentic, heritage Pashmina shawls.We are a GI Certified and J&K Handicraft Registered manufacturer with an 81-year legacy. Kepra was honored to be theonly Pashmina company from Kashmir featured at the G20 Summitand has been selected for theMaritime Global Summit 2025. Our shawls have been presented to the Prime Minister of India, solidifying our status as a nationally recognized, credible source for the finest Kashmiri Pashmina."







